Surprisingly while the Explorer Sport is intriguing the younger, more affluent Ford Customers, 90 percent of sales come with the higher-level trim package starting at roughly $47,000. What makes this so interesting is that typically it is the older customers who have more disposable income to purchase the more expensive vehicles. Ford, and the auto industry as a whole, is now experiencing the group of millennial buyers. These are customers between the ages of 18 and 34 whom are well-educated, financially successful and provide the automaker with a better chance of customer retention.
The Explorer Sport spends an average of ONLY 19 days on dealer's lots before finding a buyer, earning its spot as one of Ford Motor Company's fastest-selling models.
Learn more about the 2015 Ford Explorer at Brighton Ford! We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.