Waze Brings Community-Based Traffic & Navigation App To Ford Vehicles With SYNC 3

Through AppLink™, Ford is integrating Waze’s array of features with SYNC 3 infotainment system, allowing users to operate Waze completely through a vehicle’s touch screen as well as with voice commands

Using Waze inside your Ford vehicle is about to get easier than it’s ever been. Thanks to new integration with Ford SYNC® AppLink™, Waze users will soon be able to project real-time traffic and navigation information onto Ford’s SYNC 3 touch screen and access the services by voice commands.

First unveiled at CES 2018, the full-featured integration – which includes in-vehicle integration for iOS – means Ford customers can simply plug their Waze-equipped smartphone into the USB port of their vehicle, and once plugged in, Waze will project onto its touch screen. This allows users to access the app’s features conveniently on a larger display and with their vehicle’s own sound system.

All the great features Waze users have come to know will be accessible through Ford’s integration of the software. This includes recent updates such as Talk to Waze, which allows you to control the app with voice commands, and HOV route support, which provides additional navigation options and arrival times based on high-occupancy-vehicle lanes (carpool lanes).

“Our goal is to bring a human-centered approach to technology in the vehicle, making it as easy as possible for people to integrate the tools that matter most to them,” said Don Butler, Ford executive director, Connected Vehicle and Services. “With the flexibility of our SYNC 3 software and AppLink, customers can easily use Waze to get all the traffic and navigation help they need – on a big screen and without having to fiddle around with their phones while driving.”

To deliver optimal driving directions and traffic updates, Waze uses crowd-sourcing to gather information about road conditions from all of its users. People simply type in their destination and drive with the app open to contribute data to Waze’s community of users. At the same time, people can take a more active role by sharing reports from the road, including notifying the community of previously unknown accidents, hazards or route changes.

By working together, people can help each other improve the quality of their commute. Waze can help commuters avoid congested roads in favor of other routes, or see when their friends are expected to arrive at their destination. Waze users can even help each other save a few dollars by sharing gas prices as they travel, allowing people to navigate to the cheapest nearby gas station.

“Since announcing the partnership between Waze and Ford at Mobile World Congress 2017, we’ve been working hard to optimize and evolve the experience for the driver community,” said Jens Baron, product lead for B2B and in-car applications at Waze. “We are happy to showcase our partnership with Ford through AppLink SDL on iOS – a seamless in-car navigation experience that connects Waze navigation to your car’s console. With SDL, Waze guidance is presented onto the driver’s in-car screen and new features are made available as soon as they are released. With SDL, drivers get the most updated version from Waze – with all the new features and design releases, the same as driving with Waze on your phone.”

At launch in the coming weeks, any 2018 model year Ford vehicle equipped with SYNC 3 version 3.0 or greater will be able to run Waze on its touch screen. Other SYNC 3-enabled Ford vehicles can receive an over-the-air update or an update via USB to enable Waze functionality.

In addition to Waze, Ford is bringing other SYNC AppLink integrations onboard. Customers will soon be able to use iHeartRadio to access thousands of live radio stations or create their own personalized stations based on their favorite artists and songs. Meanwhile, Ford will be giving productivity a boost by incorporating WebEx functionality with SYNC 3 as well, offering people web conferencing opportunities on the fly.

Ford is also featuring its recently released Ford+Alexa app at CES. The app gives customers access to all 25,000 of Amazon’s Alexa skills, including the abilities to play music, check news reports and add items to shopping lists.

Need help programming your SYNC 3 in your Ford truck, SUV or car?  Give our Service Department a call at 810-227-1171 or schedule an appointment by clicking here.

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About Brighton Ford
Brighton Ford is a family owned an operated business and we treat each and every customer as if they were an extended part of our family. Customer Satisfaction is our #1 goal and we strive to build a lasting relationship with each and every customer. We've assembled the best team available with over 200 years of combined automotive sales experience so that we can provide you with the best experience possible. We're here to help you through your vehicle ownership experience step by step. Our sales staff offers exceptional product knowledge, industry experience and passion to nurture long lasting relationships with our customers. "Customers for Life" is our motto and we do everything in our power to meet and exceed your expectations to keep you satisfied!

YOUR BRIGHTON, MICHIGAN FORD DEALERSHIP SINCE 1988
We are committed to providing our customers with the best vehicle selection in Livingston County and beyond. Brighton Ford has been serving the area's automotive needs since we opened in 1988. It is our goal to make sure you find that perfect new Ford or used car, truck, van, SUV or crossover. Not only do we have a great vehicle selection, but we also offer the auto services and repairs that you need to keep your vehicle running smoothly well into the future. Come on in to Brighton Ford and let our knowledgeable team help you today!

BRIGHTON FORD IN OUR COMMUNITY
Brighton Ford knows the importance of community, that's why we are doing all we can to give back to Brighton, Howell, Livingston County and surrounding areas today, and for the last 28 years!  From sponsoring LACASA events that help abused women and children in our community, to hosting food drives for the Livingston County Humane Society, to our annual Christmas event where we reward local elementary schools with money for their Art Departments, we love giving back to our great community in any way we can! 

WHY BRIGHTON FORD IS THE RIGHT CHOICE FOR SOUTH LYON, HOWELL, FENTON, PINCKNEY, HARTLAND, NEW HUDSON, NOVI & ANN ARBOR DRIVERS LOOKING FOR A NEW FORD OR USED CAR
It could be our large and accommodating selection of new Ford models, including the ever so popular Ford Escape, Fusion, F-150, Focus, Mustang and Explorer. Perhaps it's our equally vast range of high-quality, used vehicles.  We have all makes and models and even have Brighton Ford Certified Used vehicles that include 24/7 roadside assistance and 100,000 mile/7 year warranty!  
It may also very well be the Ford financing offers available to customers who shop with Brighton Ford. With these auto loan and car lease options, shoppers feel at ease, worry-free, and extra satisfied with their purchase.


Visit our website to learn more

Watch as Ford Motor Company, Denis Leary and the Detroit Lions give back to the Firefighters of Detroit!

It sure feels good to give back to those who do so much!



As part of Ford’s continuous efforts in our community - see how they partnered up with Denis Leary and the Detroit Lions to surprise a group of Detroit firehouses for the holidays.  Some much needed new furniture and a brand new 2018 F-150 Lariat will help out these firefighters with their work everyday!

Learn more about the 2018 Ford F-150 here

Shop new F-150s near South Lyon here

Learn more about Brighton Ford in our community here

Brighton Ford Named Top 100 Dealer Out Of 3,200 Ford Dealers Again!

Brighton Ford won the award of Top 100 Volume Ford Dealer out of 3,200 dealers for 2016!  A couple factors that contributed to winning the award was outstanding customer service and serving our community for over 29 years.  Brighton Ford also has the largest selection of new cars and used vehicles in Livingston County, a superb auto repair department and an award winning, state-of-the-art Body Shop.      

Come experience the Brighton Ford difference for yourself, whether you are shopping for a new Ford truck, car or SUV or simply need an oil change on your vehicle, Brighton Ford delivers top of the line service at their conveniently located campus at I-96 and Grand River in Brighton, Michigan.    

Brighton Ford serves Brighton, Brighton Township, Howell, Fenton, Fowlerville, Wixom, Milford, South Lyon, Whitmore Lake, Hamburg, Hartland, Highland, New Hudson, Lyon Township, Pinckney, Commerce, Walled Lake, Novi, Ann Arbor, Livingston County, Oakland County, Washtenaw County and everywhere and anywhere in between with our free delivery program.      

Check out Brighton Ford's selection of new Ford vehicles and used cars, trucks and SUVs today.

2017 Go Further At Brighton Ford

There’s a voice inside all of us that says, ‘Go Further’, and that is when things start moving. From innovation to realization, people are at the heart of everything we do at Ford. We go further so you can!

Click here to view the new Ford Escape, Edge, Fusion, F-150, Focus, Super Duty and more near Howell

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Ford Motor Co. Goes to the Extreme in Cold Weather Testing

BRIGHTON, Mich. - Just living through one Michigan winter is enough to understand that cold-weather testing is a VERY important aspect of vehicle design. Ford Motor Co. goes to the extreme in cold weather testing, pushing its vehicles through the worst weather conditions imaginable at the McKinley Climatic Laboratory at Eglin Air Force Base in the Florida panhandle.

Ford tests vehicles of all sizes – from the Focus to the F-150 Super Duty – at this state-of-the-art military facility, which pushes the limits of extreme cold-weather testing in order to improve vehicle quality and performance. Engineers at the facility can bring the temperatures down to minus 40 degrees Fahrenheit in a span of just 10 hours. The hot and humid climate of the western part of Florida has little to no effect on the frigid temperatures inside the facility which makes it ideal for simulating the icy conditions of a winter in Alaska's Prudhoe Bay or Canada's Yellowknife region.

Typically, engineers are nowhere near a naturally frigid environment in the middle of the automotive development stage. This stage just so happens to be around the middle of the summertime, thus Ford engineers flock to this facility to test their models in the most frigid temperatures available to them.

Even though most us are not working the frozen regions of Alaska or the Yellowknife region of Canada, Michigan winters can get pretty dangerous, which is why feeling confident in your automobile during the winter is so essential. Engineers have the opportunity to accommodate 75 global production models of various sizes for the rigorous testing. For example, thanks to this rigorous testing, Ford's engineering team was able to recognize  that replacing the metallic plugs in the 6.7-liter engine that powers the current F-Series Super Duty with ceramic gold ones enabled the engine to heat up more quickly and efficiently for a more powerful start.

It's very comforting to know that Ford goes to the extreme in cold weather testing, all to be 100% sure and confident that its vehicles can take you through almost ANYTHING the winter environment can throw at you.  If you would like to stop by and take ANY of our cold weather certified vehicles, feel free! Stop and chat with any of certified sales associates who will be happy to help you find your perfect vehicle. Have some questions about your current models cold weather preparedness? Our excellent service team can answer all of your questions! Stop by your Howell Area Used Car Dealer  today! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.
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Ford Motor Company Has Figured Out A Way To Keep Spiders Out Of Your Vehicle

BRIGHTON, Mich. - Nothing is more frightening than driving down I-96 and seeing out of the corner of your eye an eight-legged passenger by your face! That gave us goosebumps just typing it out, and it has happened to just about everyone. Thankfully for us, Ford Motor Company has figured out a way to keep spiders OUT of your vehicle! 

It looks like Ford engineers have turned into exterminators — for our sanity! There is actually a very common spider species that likes to nest directly under the hood of your vehicle and it can potentially cause big problems which include possible fuel tank cracks that can ignite vehicle fires. The solution to this problem? A state-of-the-art new cylindrical "spider screen" which is being installed on all Ford vehicles starting with the 2016 Focus RS.

The specific arachnid in question is the common Yellow Sac Spider which — according to Michigan State University— is believed to be the spider responsible for more bites to humans than any other spider. This species of spider also is quite the popular car invader as it commonly seeks out car fuel vapor lines to build cocoons for laying eggs or taking shelter. 

When a spider spins a web inside the fuel vapor lines, it can cause blockages that disrupt the flow of the fuel vapor which can generate engine damage. Interestingly a strand of a yellow sac spider's web is as strong as an equally thick strand of steel, according to Ford.

Ford Motor Company has figured out a way to keep spiders out of your vehicle with the Ford patented "spider screen". The screen is just a little bit wider and shorter than the average pinky finger and prevents spiders from entering the fuel lines while also maintaining proper air and vapor flow. It looks like the Yellow Sac Spider and its friends might need to find a new hiding place to spin their webs!

This is just a small example of how Ford Motor Company is always coming up with new ways to make their vehicles better for their customers, and you can count on Ford to always be at the front lines of innovation and technology in the world of automobiles. Think you might want to get your engine's interior fuel vapor line checked for creep crawlies? Stop by your Hartland Area Auto Service Center today! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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Ford Motor Company Is Donating Seven Vehicles To The DAV Transportation Network

BRIGHTON, Mich. - Since 1974, Ford Fund has contributed nearly $9.3 million to veteran organizations and this year Ford Motor Company is donating seven vehicles to the DAV Transportation Network. Ford will donate seven Ford Flex utility vehicles to the DAV which will become part of the DAV Transportation Network that enlists volunteer drivers to take sick and disabled veterans to VA medical centers across the country.

The vehicles will be deployed to multiple DAV locations around the country including Little Rock, Ark.; Iowa City, Iowa; Iron Mountain, Mich.; Omaha, Neb.; Portland, Ore.; Salt Lake City; and Seattle. Along with the Flex utility vehicles, the Ford Fund will be sponsoring DAV 5K walks this autumn in Atlanta, Cincinnati and San Diego and will continue supporting the Jesse Brown Memorial Youth Foundation which provides scholarships to young men and women who have volunteered their time to help the disabled veterans of their communities.
Ford Motor Company is donating seven vehicles to the DAV Transportation Network this year while Ford's support for veterans continues to evolve to meet their changing needs. Jim Vella, president of Ford Motor Company Fund and Community Services stated, "Transportation and community service are two important areas where Ford excels. We are proud to be able to help these heroes of freedom get the critical services they need to make their lives better."

For more information on how Ford Motor Company and Brighton Ford are changing their communities for the better, visit our Community Involvement page today! We believe in the community we live in! Looking to get your vehicle checked out before you hit the road for those final summer road trips? Stop by our Howell Area Car Repair Center today! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206. 

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New Sport Mode In The 2015 F-150

BRIGHTON, MI – There’s a new sport mode in the 2015 F-150. Ford engineers have combined the sport mode from the new Mustang into the lightweight F-150 for the ultimate driving experience.

Since the Mustang and F-150 were developed around the same time they were also test-driven on the same trips. After the F-150 was driven engineers realized how well the reduced weight design accelerated, so engineers put their heads together and the sport mode was added.

To activate the sport mode, drivers simply press the tow/haul button twice and an amber “S” will appear in the bottom-right of the tachometer. Sport mode works by lowering the frequency of gearshifts and keeping the truck in its “sweet spot” of the powerband. The transmission holds lower gears for a longer period of time to make driving more responsive and fun. 

When the F-150 is in sport mode the driver doesn’t have to push the pedal down as far to reach accelerate. Over the experience gives truck drivers much more control and gives the truck more liveliness. Another feature of the F-150's transmission is the capability to match engine rpm while downshifting in slowing to go around a corner. This technology came right from the Mustang as well. 

The new sport mode in the 2015 F-150 is standard now and you can activate it in any drive. You can see all of our 2015 Ford F-150 inventory online, or stop by and check 'em out in the flesh! Does your current truck need a little TLC? Well bring it by our Brighton Area Car Repair Center today to get your next tune-up! At Brighton Ford, we KNOW trucks, so trust us, we'll take great care of yours!  Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206. 

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Tips to Stay Cool in Your Ford This Summer

BRIGHTON, MI – The past couple weeks have been really hot and humid in Michigan! We want to give you a few tips on how to stay cool in your Ford vehicle this summer. These tips will help keep your air conditioner running efficiently and make you more comfortable during your commute.

1. The moment you get into your vehicle, roll your windows down. This will release all the hot air that’s trapped inside.


2. Turn you’re A/C on max to cool everything down. It shouldn’t take more than 10 minutes for this to happen. The A/C in your Ford vehicle works very well, having as much power as an air conditioner in a small house.


3. If you get too cold, don’t keep switching the air on and off. Try to find a constant temperature that you’re comfortable in.


4. When it’s not too hot out, roll your windows down. This is good when you’re driving around town or making a quick trip.


5. Always try to park in the shade or use a reflective windshield shade. This will lower your cabin temperature when you get in the car so you won't have to blast the air right away.


6. If your vehicle has a moonroof, always close the roof shade. This will help reduce the amount of sun shining into your car and lower the cabin temperature as well.


7. If you have a remote start on your vehicle, remember to set the climate temperature before you get out of your car. This way your car is already cool before you even get in.

Follow these tips to stay cool in your Ford this summer. Also remember it’s important to keep up on the maintenance of your vehicle, like changing the air filter and replacing your refrigerant when needed. This will keep you’re A/C running efficiently. If your A/C needs some work done stop by our dealership for your auto service in the Brighton area. Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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Ford Introduces An Apollo Inspired, Limited Edition Mustang

BRIGHTON, Mich. - In celebration of the successful history of the Apollo space missions, Ford introduces an Apollo inspired, limited edition Mustang that will be auctioned off at a charity auction this month! The auction will be to benefit EAA youth aviation education programs, including the Young Eagles, which Ford Motor Co. has raised about $3 million for in recent years.

As far as limited-edition Mustangs go, this one is the King of the galaxy! This will be the eighth straight year that Ford Motor Co. has created a unique, aviation-inspired pony car to benefit the Experimental Aircraft Association youth education programs. The Apollo-inspired Mustang will be donated and sold via auction on July 23rd at the Gathering of the Eagles event at EAA AirVenture Oshkosh 2015, which is the "World's Greatest Aviation Celebration".

When Ford introduces an Apollo inspired, limited edition Mustang, it sure goes all out! This impressive pony car is modeled after the '15 fastback GT, and the team was led by Ford Design Manager Melvin Betencourt. The exterior is a beautiful one-of-a-kind glossy pure white and pure black non-production paint scheme that truly delivers a creative connection with the NASA space program. The best part of the custom designed exterior, however, HAS to be the unique LED underbody lighting that symbolizes atmospheric re-entry. How cool is that?! (see below for a close-up)

This space shuttle of a car will also come with an impressive array of performance enhancements that include a performance package, Ford Performance supercharger and shifter, X-pipe with side and rear exhaust, sport-tuned suspension, six-piston Brembo brakes and custom Forgiato 21-inch performance wheels. The Space Shuttle-inspired design also carries over to the interior of the vehicle, which includes performance gauges, a modified instrument cluster, and unique embroidered elements in the seats, trim panels and floor mats.

If you want the opportunity to see or bid on this beautiful vehicle, it will be on display in the Ford hanger at EAA AirVenture Oshkosh 2015. To bid and participate in the auction you must pre-qualify by contacting EAA development office, (800)236-1025 or by donor@eaa.org. 

If you would like the chance to obtain your own Ford Mustang, stop by your local Fowlerville Area Ford Dealer to check out our inventory of new and used Mustangs! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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Ford Motor Co. Awards Detroit-Area Students With Several Blue Oval Scholarships

BRIGHTON, Mich. - Last week, Ford Motor Co. awarded Detroit-Area students with several Blue Oval Scholarships amounting to $100,000! More than 160 Detroit-area high school students from 10 different schools received scholarships ranging from $250 to $1,000, with over $700,000 in scholarships awarded to students across the nation. For 2015, the Blue Oval Scholarship program partnered with the SME Education Foundation to encourage students to pursue their dreams post high-school graduation.

The awards were presented last Thursday, June 18, at the Charles H. Wright Museum of African America History, where achievements for over 160 graduating high school seniors were celebrated. Multiple schools from the Metro-Detroit area were represented, including River Rouge High School, Ypsilanti Community High School, Harper Woods High School, Pontiac High School and many more! Jim Vella, president of Ford Motor Co. Fund and Community Services, stated, "At Ford Motor Company, we believe that student achievement is the cornerstone to future progress, and supporting the next generation of leaders is critical to the growth of the communities we serve." In total, for the 7 years the program has been around, Ford Motor Co. has donated more than $700,000 in scholarships to assist almost 1,000 Detroit-area high school graduating seniors with tuition, books, fees and other education expenses.

It is so exciting to see a company so vital to the importance and success of the Metro-Detroit area giving back to the next generation! Ford Motor Co. awards Detroit-area students with several Blue Oval Scholarships every year, and we cannot wait to see these students succeed in the future. Here at Brighton Ford, we believe in investing in our local community! Check out our community involvement page to read more about how Brighton Ford gives back locally. You can always visit our website to check out our great new and used Ford inventory or to schedule a service appointment! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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Customers Can Now Shop The Ford One-Stop 3D Car Store Online!

BRIGHTON, Mich. - We do not joke around here when we talk about how Ford Motor Company is always innovating and coming up with the most creative ways to make things easier, and a lot more fun, for their customers. Customers can now shop the Ford one-stop 3D car store online, which enables consumers to download digital images and printable files of Ford Motor Co. vehicles at the FIRST EVER automaker-licensed, one-stop 3D shop online.

The online Ford 3D Store offers printable files to its visitors that include the F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST with more models coming later in the year. Mark Bentley, licensing manager for Ford Global Brand Licensing stated that "3D printing at home is a growing trend, and it makes sense for us to offer our customers a chance to make their own 3D Ford models." Ford currently uses 3D printing every day to quickly prototype parts, and now Ford wants to share that fun and excitement with their loyal fan base.

Sales of 3D printers are currently expected to exceed 1 million units by 2018, compared to the 44,000 sold annually in 2014. 3D printed models are available for order at 1/32nd scale in plastic, however going and purchasing a digital image allows customers to have a Ford model 3D printed to the scale they choose as well as with the material the desire. These can come from their own printer or an outside source, and professional printers can create a model in materials ranging from a soft plastic to sandstone and other materials.

Customers can now shop the Ford one-stop 3D car store online, and when a buyer purchases a model or digital design online, he or she must register with the site itself to ensure and agree that the item will not be used commercially. If you would like to talk more about any of the great ways Ford is always on the cusp of innovation, feel free to drop by! We would love to show you any of our new and used Ford models! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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UAW-Ford Donates $1.8 Million For State-Of-The-Art Baseball Field

BRIGHTON, Mich. - Today the UAW-Ford Motor Co. donates $1.8 million for a state-of-the-art baseball field in Detroit's historic Woodbridge Community. Ford Motor Company is dedicating the new baseball field to the late William Clay Ford Sr. and has an ongoing partnership with several community organizations, including the Woodbridge Community Youth Center.The joint initiative between the UAW and Ford Motor Co. represents the ongoing commitment to help strengthen and improve neighborhoods where its members live and work by giving back to those communities.

Jimmy Settles, UAW-Ford V.P stated, "UAW-Ford strongly believes investing in our youth is key to building a better Detroit and a bright future for generations to come. We share this commitment with the Ford family to build strong communities. Consequently, we are proud to invest in the neighborhoods in which our members work and live."

The new state-of-the-art ballpark will be an incredible centerpiece for the Midtown located Woodbridge Community, and will draw tons of visitors and teams both locally and regionally from across the state to Detroit. The UAW-Ford Motor Co. donates $1.8 million for state-of-the-art baseball field renovations, which include pitching and batting cages, new bleachers, a digitalized scoreboard, scenic landscaping, new lighting and renovated restrooms.

Not only does Ford create dependable vehicles, UAW-Ford Motor Co. also has an extended history of giving back to the local community. For more information on how Brighton Ford helps build local communities, visit our Community Involvement page! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. 

For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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Ford Motor Company Works Overtime To Meet Demand

BRIGHTON, Mich. - The Ford Motor Company works overtime to meet demand this summer, as the automaker shortens the summer shutdown to meet demand for Ford F-Series Trucks, Edge, Escape and Explorer models. Due to customer demand, especially with the all-new aluminum based Ford F-150, Ford will add capacity this summer to produce its most popular models. Ford plans on shortening the summer shutdown from the traditional two-weeks to one week for the majority of North American assembly plants, which will increase production by up to 40,000 units.

In April, sales were up over 70 percent for the Ford Edge, and the Ford F-150 was turning over after just 20 days on dealer lots while the Escape and Explorer remained in very tight supply. The demand for Ford Motor Company's trucks and utility vehicles continues to trend upward and this is the third straight year the automative dealer has had to keep plants open during the summer shutdown in order to meet the strong demand. Assembly plants being shut down include Chicago, Dearborn Truck, Kansas City, Louisville and Oakville. The power-train and stamping plants taking a reduced summer shutdown this year also include: Livonia Transmission; Rawsonville Transmission; Sharonville Transmission; Sterling Axle; Buffalo Stamping; Chicago Stamping; Dearborn Consolidated; Kansas City Stamping and Woodhaven Stamping.

Due to such a high demand for trucks and utility vehicles, Ford Motor Company is working overtime to meet demand this summer. Over the past few years, Ford has invested $6.2 billion and added more than 15,000 jobs in stateside facilities to help meet consumer demand for its newest products. You can bet that we'll keep the great trucks, utilities, crossovers and cars coming all summer long here at Brighton Ford! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. 

For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.
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Ford Motor Company Named A 2015 World's Most Ethical Company

BRIGHTON, Mich. – This year, for the sixth year in a row, the Ford Motor Company is named a 2015 World's Most Ethical Company by Ethisphere Institute and was the only automaker to do so. Ethisphere honors companies for leading in ethics and compliance, corporate citizenship and responsibility; culture of ethics, governance and leadership; innovation; and reputation. A corporation's reputation for ethics and trust plays a large role in customer purchase decisions, research finds.

Not surprisingly, this distinct honor comes at a time in which the way a company conducts its business is perceived as every bit as vital as the products and services it provides. Ford Motor Company Executive Chariman Bill Ford states; "The award celebrates doing business the right way, and making the right choices everyday. Ethics and corporate citizenship are important factors that affect a company's reputation an overall success, and we are proud that Ford Motor Company is the only automaker to have received this honor for six consecutive years."

This is an award that is especially important for Ford moving forward, especially in regards to shaping customers of the millennial and Gen Z generations. Last year a 2015 Harris Poll concluded that 53% of the U.S public learned more about a company before doing business with the corporation. More than a third of participants decided not to do business with a company based on the perception of a negative reputation. In the age of Social Media, public relations play a big role in the success of any automotive company moving forward.

The Ford Motor Company is named a 2015 World's Most Ethical Company because it understands the importance that ethics carries with consumers. If you would like to test drive any of our amazing Ford vehicles, like the 50^th Anniversary 2015 Ford Mustang, stop by and pay us a visit! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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