Tuesday, December 30, 2014

Ford Launches New Comprehensive Marketing Campaign for 2015 F-150

Ford Launches New Comprehensive Marketing Campaign for 2015 F-150
BRIGHTON, Mich. - This week Ford Motor Company launches their new comprehensive marketing campaign for the all-new 2015 F-150. Ford will be covering all the marketing bases, spreading F-150 messages over a variety of communication platforms. With the all-new F-150 being the toughest, smartest, and most capable of its kind, you can't blame Ford for wanting to spread  the word all over every media outlet.

Ford customers and fanatics have thought about, heard about, and read about the 2015 F-150 for many, many months now. Which is why Ford's marketing approach wasn't to bombard them with facts, many of which they have probably already read, but rather to gain their attention by showing them what the F-150 can do to help them get the job done. From country music and football to bull riding and smartphones, Ford's new marketing strategy will reach customers every where that they work and play. 

Ford Launches New Comprehensive Marketing Campaign for 2015 F-150

Ford's new comprehensive marketing campaign for the 2015 F-150 will meet customer's information-gathering needs during commuting and off-hours with digital and mobile content that can answer their questions 24 hours a day, 7 days a week. There will also be everything from 30-second TV spots to in-depth videos that will spotlight the F-150's forward movement, leadership, innovation, and spirit of progress. The campaign will even feature an updated "Built Ford Tough" shield, a renowned promise to that Ford has made to their customers for more than 35 years. 

This new marketing campaign has been strategically developed for truck customers, reaching them where they spend a majority of their time - online and using mobile devices, watching sports on television, listening to radio programs in their trucks, and attending major events. The very first of the 2015 F-150 television commercials will start to air this week during the first-ever college football playoff for NCAA Division 1 teams.  

Are you itching to get behind of the wheel of the most incredible F-150 to date? Stop by Brighton Ford! We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
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Friday, December 26, 2014

First Shelby GT350 Mustang to be Auctioned at Barrett-Jackson

First Shelby GT350 Mustang to be Auctioned at Barrett-Jackson
BRIGHTON, Mich. - In light of five decades of success, Ford has decided to send the first production unit of the Shelby GT350 home with one lucky bidder. The very first Shelby GT350 Mustang will be auctioned off at the Barrett-Jackson Auction on January 17th in Scottsdale, Arizona.

Ford Motor Company's first Shelby GT350 Mustang will be auctioned off at the Barrett-Jackson Auction with all proceeds benefitting JDRF. Ford has been a supporter of JDRF, the country's leading global organization funding type 1 diabetes research, since 1983. To show their appreciation for the donation to the organization, all Ford team members who were apart of the Shelby GT350's design and development will sign the pony car.

Along with the Shelby GT350 auction, Ford will also have their 2015 vehicle lineup at the event, including the new Mustang, F-150, and Expedition, for ride-and-drives. Attendees will also have the opportunity to experience a few "hot laps" with professional drivers from Miller Motorsports Park in the Shelby American-built GT500 Super Snake and Shelby Focus ST.

You too can get behind the wheel of one of Ford's 2015 models just in time for the new year! Stop by Brighton Ford today and check out our top notch inventory! We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
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Thursday, December 18, 2014

Download Your FREE Santa Photos from BrightonFord.com/Santa

Download Your FREE Santa Photos from BrightonFord.com/Santa
BRIGHTON, Mich. - Tuesday, December 16th was our 15th Annual Window Painting Event and Santa Night at Brighton Ford! We were so thrilled to see so many smiling faces from our community at the dealership for a evening full of holiday fun! 

Santa Claus was able to take time out of his hectic Christmas schedule to pay us a visit and take photos with all of the girls and boys. You can now download your FREE Santa photos from www.BrightonFord.com/Santa! While you're on the site, share your "I Believe" story with us! We want to hear about what you believe in most during this time of the year. 

We have to mention our big winners from this year's event! Hornung Elementary took 1st place in the Window Painting Contest followed by Hawkins Elementary in 2nd, Spencer Elementary in 3rd, and Hilton Elementary in 4th. Attendee April Sassin went home a winner as well. April was the lucky recipient of our FREE TV raffle!

We are so thankful for our community and Brighton Area Schools for allowing us to host such an awesome event. We are already looking forward to next year! Don't forget, you can now download your FREE Santa photos from www.BrightonFord.com/Santa! 

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
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Tuesday, December 16, 2014

Ford SYNC® 3 Brings Customers New Level of Connectivity

Ford SYNC® 3 Brings Customers New Level of Connectivity
BRIGHTON, Mich. - Ford Motor Company's newest communication and entertainment system is faster and easier to use than ever before. Building upon the current capability of SYNC technology, Ford SYNC® 3 will now bring customers a new level of connectivity. 

With Ford SYNC 3, customers will now be able to enjoy a higher level of performance, more conversational voice recognition, and a more intuitive smartphone-like touch screen. Ford's ultimate goal is to make it easier for customers to stay connected, which is why they took a hard look at 22,000 customer comments and suggestions, insights gathered from research clinics, market surveys, and tech industry benchmarking to determine which components of SYNC needed be enhanced to make this happen. 


Ford SYNC® 3 Brings Customers New Level of Connectivity

While this next-generaiton system is intended for hands-free use, its all-new touch screen provides an experience similar to a smartphone or tablet. Along with quicker response to touch and voice commands, the new touch screen includes smartphone-like gestures like pinch-to-zoom and swipe. SYNC 3's new screen also reduces on-screen complexity by narrowing the home screen to three zone choices - Navigation, Audio, and Phone. Reducing the number of icons on the screen allows for easier control and will limit the number of times drivers glance at the screen.

Ford SYNC® 3 is bringing customers a new level of connectivity by simplifying its voice-activated technology. SYNC 3 can easily identify basic command, which has helped to minimized the number of steps needed to carry out a single request.  For instance, if you wanted to hear a specific song you can simply say "play <song, artist, album, or genre>". The system also has a better understanding of how drivers refer to businesses and points of interest. Now consumers can address locations in a more casual manner, like "Detroit Airport" versus "Detroit Metropolitan Airport". 


Ford SYNC® 3 Brings Customers New Level of Connectivity

AppLink, which allows for customers to connect their smartphone to their vehicle and control all of their compatible apps using voice commands, has also seen some improvements. This technology is now faster, more responsive, and makes it much easier to control applications without the driver's eyes ever leaving the road. SYNC 3 also has the ability to update the AppLink software via Wi-Fi. Once your vehicle is set up with credentials for a home Wi-Fi network that is accessible in your garage or driveway, the system will be able to automatically download updates. 


We should expect to see the latest Ford SYNC 3® technology on new vehicles next year. Learn more about all that Ford SYNC has to offer with help from Brighton Ford! We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
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Thursday, December 11, 2014

"Must Bake" Christmas Cookie Recipes

BRIGHTON, Mich. - You know, Christmas cheer can be found in all shapes, sizes, AND flavors! One of our favorite ways to celebrate the holiday season is by doing a bit of baking, especially when we are able to try out some new Christmas cookie recipes. As well all know, Pinterest is flooded with dozens and dozens of appetizing choices, but we did you all a favor by narrowing it down to only the best of the best!

Chocolate, peanut butter, and peppermint lovers unite! These
"Must Bake" Christmas Cookie Recipes will knock your and your families' socks off no matter what type of sweetness you are craving! Don't forget, you can find these recipes and plenty of other holiday fun on our "As the Seasons Change" Pinterest board!

No-Bake Nutella Peanut Butter Cookies
"Must Bake" Christmas Cookie Recipes

 Chocolate Chunk Cookie Sticks
"Must Bake" Christmas Cookie Recipes

 Soft and Chewy Ginger Molasses Cookies
"Must Bake" Christmas Cookie Recipes

 Oreo Peppermint Crunch Cookies
"Must Bake" Christmas Cookie Recipes

 Reeses Peanut Butter Cup Cookies
"Must Bake" Christmas Cookie Recipes

 Butterscotch Cake Mix Cookies
"Must Bake" Christmas Cookie Recipes

 Melted Snowmen Cookies
"Must Bake" Christmas Cookie Recipes

 Gooey Butter Cookies 
"Must Bake" Christmas Cookie Recipes

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
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Wednesday, December 10, 2014

2015 Mustang Convertible Headed to Ford Dealers

2015 Mustang Convertible Headed to Ford Dealers
BRIGHTON, Mich. - As if the 2015 Mustang arriving to dealerships in October wasn't exciting enough, next week the 2015 Mustang Convertible is headed to Ford Dealers nationwide. While it may seem like an odd time of the year to offer the drop-top pony car, Ford is confident that the Mustang's available heated seats, remote start, and snow/wet drive mode will help customer's get through any weather the winter season may bring.

Heated and cooled seats are a standard on the Mustang Convertible, allowing the driver and front passenger to stay comfortable no matter what the temperature may be. The remote start feature is also a standard on the model, enabling customers to warm up their drop-top from inside their home or the office. This feature not only fires up the Mustang's engine, but also warms the interior of the car to a comfortable temperature. And most important of all, the convertible's wet/snow driving mode adjusts the throttle response, steering effort, and traction control to minimize wheel spin and maximize vehicle control.

Who would have thought that such a sleek and stylish convertible would make a great vehicle year-round? Stop by the dealership to find out when you can expect to find the 2015 Mustang Convertible in our showroom! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
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Wednesday, December 3, 2014

How to Stir Up Mischief With Your "Elf on the Shelf"

BRIGHTON, Mich. - He's baaaacccccckk! As we jump into the month of December, Santa's little helper is now on duty and is responsible for keeping an eye on all of the little girls and boys! While it is the elf's job to ensure that the kids remain well behaved until Christmas, he usually tends to get into his trouble his own before he heads back to the North Pole.

As magical as this time is for the kids, it can become overwhelming for all of you Moms and Dads. Fear not, because we are here to kick your imagination back into gear! Below you will find some easy and fun ways to stir up mischief with your "Elf on the Shelf". 

How to Stir Up Mischief With Your "Elf on the Shelf"
How to Stir Up Mischief With Your "Elf on the Shelf"

How to Stir Up Mischief With Your "Elf on the Shelf"

How to Stir Up Mischief With Your "Elf on the Shelf"

How to Stir Up Mischief With Your "Elf on the Shelf"

How to Stir Up Mischief With Your "Elf on the Shelf"

How to Stir Up Mischief With Your "Elf on the Shelf"

How to Stir Up Mischief With Your "Elf on the Shelf"


How to Stir Up Mischief With Your "Elf on the Shelf"

How to Stir Up Mischief With Your "Elf on the Shelf"

If you are in need of any holiday inspiration, whether it be recipes or decorating tips, we encourage you to visit Brighton Ford's As The Seasons Change Pinterest Board! We are always finding new and fun ways to get creative during the holidays! 

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
Follow us on:FacebookTwitterPinterest, Google+ and Instagram

Monday, December 1, 2014

Santa Claus is Headed to Brighton Ford on Tuesday, December 16th!

We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.  Visit our "Believe in our Community" website: http://www.brightonford.com/believe Follow us on:Facebook, Twitter, Pinterest, Google+ and Instagram
BRIGHTON, Mich. - It is our favorite time of the year here at Brighton Ford and we are thrilled to kick of the Christmas season with some VERY exciting news! We just heard back from Santa's workshop and the man himself said that he would take time out of his busy Christmas schedule to pay us a visit! That's right, Santa Claus is headed to Brighton Ford on Tuesday, December 16th! 

This is one of our favorite events of the entire year for many reasons, but mostly because we love being able to give kids in our community the same happiness and excitement that we all felt when we met Santa. On Tuesday, December 16th from 5pm to 7pm, Santa will be in our showroom to take pictures with all of the children in our community. We will capture your child's Christmas smile with the man in the red suit and provide you with a FREE downloadable version of your child's photo on BrightonFord.com/SantaSanta Claus is headed to Brighton Ford on Tuesday, December 16th and we hope that you and your family can join us for a night filled with holiday cheer, tasty Christmas cookies, games, activities, and a 42" TV raffle! 

We feel that everyone should have something to believe in, which is why we want to hear YOUR story! Whether you believe in the value of family, the importance of giving back, or Christmas miracles, we want to hear your thoughts. To share your "I Believe" story and read what others in the community believe in, visit BrightonFord.com/Santa

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
Follow us on:FacebookTwitterPinterest, Google+ and Instagram