Ford Begins Training for Upcoming F-150 Production

BRIGHTON, Mich. - A few weeks ago, Ford Motor Company made a public announcement that they would be adding a total of 1,550 jobs to meet the high demand for the all-new 2015 F-150. During the month of January, the 2015 F-150 averaged a turnover rate of 12 days from the day it arrived on dealership lots. After such a strong month of sales, Ford knew it was time to get a jump start on production and add a new batch of employees to help manufacture the smartest, toughest, most capable F-150 to date.

Ford is beginning to train new employees for the upcoming F-150 production at the Kansas City Assembly Plant. It should come as no surprise that to be apart of the construction of a highly advanced vehicle you must undergo hours of intensive training. Ford has developed a production training program to incorporate all of the latest in advanced materials, including new forming and joining technologies that utilize a new operation system rather than a conventional welding technique. Ford employees will spend more than 400 hours participating in in-class and hands-on courses, covering anything from installing and configuring new equipment to constructing the F-150's electrical control system.

One of the most notable parts of Ford's training for the upcoming F-150 production is the "train the trainer" model. Once workers become experts on the new equipment, they will be expected to train other members of the crew that they work with on a regular basis. This ensures that every worker has a thorough understanding of the process and limitations of an assembly plant to successfully launch production. Kansas City Assembly will kick off production at the end of the first quarter of 2015. Together, Kansas City and the Dearborn Truck Plant will have the ability to produce more than 700,000 Ford F-150 trucks per year to be sold throughout the 90 different global markets.

We have some gorgeous 2015 Ford F-150s in stock at Brighton Ford! Stop by for a test drive today! We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

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Ford Adds 1,550 Jobs to Meet High Demand of 2015 F-150

BRIGHTON, Mich. - Ford Motor Company has added 1,550 jobs to meet the high demand for the 2015 F-150. After an insanely strong month of sales in January, Ford set out to add more jobs to support production of the all-new F-150. This January the F-Series saw the best sales month since 2004, where the 2015 F-150 had a sitting time of just 12 days on dealer lots and quickly became the Ford vehicle with the fastest turnover time ever. 

On February 5th, Ford announced that they would be adding 1,550 jobs to the Kansas City Assembly, Dearborn Stamping, Dearborn Diversified, and Sterling Axle facilities to meet the high demand for the 2015 F-150. The new jobs will be added during the first quarter of 2015, helping Ford reach an entry-level allowance outlined in the 2011 UAW-Ford collective bargaining agreement. As a result of this, the first 300 to 500 "new traditional" employees will transition from their entry-level wage to a higher hourly wage.  

The 1,550 jobs will be split amongst the four facilities with 900 being allocated to Kansas City Assembly, 500 will be split between Dearborn Stamping and Dearborn Diversified, and 150 will go to Sterling Axle. Ford Motor Company is thrilled that the demand for the toughest, smartest, and most capable F-150 has allowed them to provide more jobs within communities around the country. 

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

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Ford Launches New Comprehensive Marketing Campaign for 2015 F-150

BRIGHTON, Mich. - This week Ford Motor Company launches their new comprehensive marketing campaign for the all-new 2015 F-150. Ford will be covering all the marketing bases, spreading F-150 messages over a variety of communication platforms. With the all-new F-150 being the toughest, smartest, and most capable of its kind, you can't blame Ford for wanting to spread  the word all over every media outlet.

Ford customers and fanatics have thought about, heard about, and read about the 2015 F-150 for many, many months now. Which is why Ford's marketing approach wasn't to bombard them with facts, many of which they have probably already read, but rather to gain their attention by showing them what the F-150 can do to help them get the job done. From country music and football to bull riding and smartphones, Ford's new marketing strategy will reach customers every where that they work and play. 

Ford's new comprehensive marketing campaign for the 2015 F-150 will meet customer's information-gathering needs during commuting and off-hours with digital and mobile content that can answer their questions 24 hours a day, 7 days a week. There will also be everything from 30-second TV spots to in-depth videos that will spotlight the F-150's forward movement, leadership, innovation, and spirit of progress. The campaign will even feature an updated "Built Ford Tough" shield, a renowned promise to that Ford has made to their customers for more than 35 years. 

This new marketing campaign has been strategically developed for truck customers, reaching them where they spend a majority of their time - online and using mobile devices, watching sports on television, listening to radio programs in their trucks, and attending major events. The very first of the 2015 F-150 television commercials will start to air this week during the first-ever college football playoff for NCAA Division 1 teams.  

Are you itching to get behind of the wheel of the most incredible F-150 to date? Stop by Brighton Ford! We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

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First All-New 2015 F-150 Rolls Off Assembly Line

BRIGHTON, Mich -  Yesterday was one for the books at the historic Ford Rouge Center as everyone celebrated the official kickoff of production for the toughest, smartest, and most efficient F-150 ever! We are only one month away from finally being able to feast our eyes on all that we have waited for since last January when Ford Motor Company's most capable F-150 to date makes its way to dealership showrooms. 

Yesterday Ford's exceptional manufacturing leadership and innovation was again acknowledged as the first all-new 2015 F-150 rolled off of the assembly line. The all-new F-150 showcases class-leading capability for truck customers as the first-ever high-strength, military-grade, aluminum-alloy bodied truck. This version of the F-150 is a force to be reckoned with as it features a significantly higher level of towing and hauling capability, a dramatic 700 pound weight reduction, and 11 new class-exclusive technology features. 

Even after 37 consecutive years as the best-selling truck in America, customers continue to remain fully engrossed in the F-150. Interest about the 2015 F-150 has continued to grow since its reveal at the 2014 North American International Auto Show in Detroit, setting a record through 13 generations of America's favorite truck. Since its debut, more than 225,000 truck enthusiasts submitted contact information for updates about the truck and over 250,000 people built and priced their own version of the F-150 online!  

The first all-new 2015 F-150 has rolled off of the assembly line and we couldn't be happier than we will set it with our own eyes in just a few short weeks. At Brighton Ford, we pride ourselves on providing our customers with an impressive inventory that is stocked with the latest and greatest Ford vehicles! We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

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First 2015 F-150 "You Test" Video Released

BRIGHTON, Mich - Back in February Ford Motor Company launched the "You Test" campaign; where they would give a select group of truck enthusiasts the opportunity to put the 2015 F-150 through the toughest test of all - their own. After months of reviewing roughly 15,000 submissions on BuiltToughTest.com, Ford narrowed it down to four lucky winners.

The first 2015 F-150 "You Test" video that was released featured a systems engineer for military vehicle testing by the name of Brian Schober. Brian lives in Yuma, Arizona, so he put the 2015 F-150 up against a series of off-roading tests in the Arizona dessert -many of which are used to test military vehicles. After 36 hours of plowing through a 10-mile loop with rock crawls, sand washes and suspension challenges in triple-digit temperatures, the 2015 F-150 sure earned its title of being "Built Ford Tough". 

Check out the first 2015 F-150 "You Test" video here:



Looking to learn more about all that the 2015 F-150 has to offer? Visit us today at Brighton Ford! We are located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-7417.

Visit our "Believe in our Community" website: http://www.brightonford.com/believe
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