Wednesday, June 27, 2012

Fashion FORD-ward

BRIGHTON, Mich.- When you think of automobiles, fashion is probably not the first thing that comes to mind.  However, Ford has changed the game by incorporating fashion into their vehicles in a way that most people might not recognize: through sustainable and global design convergence.  Sustainable fashion is a major trend emerging from the global initiative to “go green” meaning that when a product is created major consideration is taken in relation to the environmental and social impact it may have throughout the entire product lifecycle.

Did you know that the new Ford Focus Electric is composed of 100% sustainable materials! On top of that, Ford is the first automobile manufacturer to have achieved 35% recycled content in its interiors. To achieve this increased sustainability in their vehicles, Ford utilizes post-consumer recycled materials by converting recycled yarn into fabric for thinner lighter seats, upcycling nylon carpet into cyclinder head covers, and incorporating two pairs of recycled jeans into each car to absorb sound.

The auto manufacturer has also taken some inspiration from an iconic garment worn in Hispanic cultures called the guayabera, which features sustainable materials like natural linen while maintaining impeccable craftsmanship in the high quality stitching and pleating details.  Ford’s interior designer, Anthony Prozzi’s experience as a former fashion designer for Donna Karan is proving that Ford and fashion for hand in hand especially with the new 2013 Ford Fusion. “The thought that goes into designing a new vehicle is extensive and it’s very similar in many ways to the creative process fashion designers follow when they’re creating clothing,” says Prozzi.  Both the guayabera and Ford’s focus on high-end materials and attention to detail allow them to uphold their stylistic appeal and ability to turn heads on the street while reducing their impact on the environment, a prime example of today’s global design convergence.

Here at Brighton Ford we are always trying to look our best when we’re seen in our Ford. If you want to see what styles make us swoon head over to our Pinterest to check out our A Bit of Fashion board.

If you have any questions about our Ford Focus Inventory or the new 2013 Ford Fusion, please contact us right away. We would be more than happy to assist you.

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives on customer satisfaction. Brighton Ford proudly serves the Brighton Ford dealership needs, Howell Ford dealership needs, Fowlerville Ford dealership needs, South Lyon Ford dealership needs, Whitmore Lake Ford dealership needs and Ann Arbor Ford dealership needs. For more information on Brighton Ford visit or give us a call at (800)-836-8206.

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