Brighton Ford : Environment

Wednesday, June 27, 2012

Fashion FORD-ward

BRIGHTON, Mich.- When you think of automobiles, fashion is probably not the first thing that comes to mind. However, Ford has changed the game by incorporating fashion into their vehicles in a way that most people might not recognize: through sustainable and global design convergence. Sustainable fashion is a major trend emerging from the global initiative to “go green” meaning that when a product is created major consideration is taken in relation to the environmental and social impact it may have throughout the entire product lifecycle.

Did you know that the new Ford Focus Electric is composed of 100% sustainable materials! On top of that, Ford is the first automobile manufacturer to have achieved 35% recycled content in its interiors. To achieve this increased sustainability in their vehicles, Ford utilizes post-consumer recycled materials by converting recycled yarn into fabric for thinner lighter seats, upcycling nylon carpet into cyclinder head covers, and incorporating two pairs of recycled jeans into each car to absorb sound.

The auto manufacturer has also taken some inspiration from an iconic garment worn in Hispanic cultures called the guayabera, which features sustainable materials like natural linen while maintaining impeccable craftsmanship in the high quality stitching and pleating details. Ford’s interior designer, Anthony Prozzi’s experience as a former fashion designer for Donna Karan is proving that Ford and fashion for hand in hand especially with the new 2013 Ford Fusion. “The thought that goes into designing a new vehicle is extensive and it’s very similar in many ways to the creative process fashion designers follow when they’re creating clothing,” says Prozzi. Both the guayabera and Ford’s focus on high-end materials and attention to detail allow them to uphold their stylistic appeal and ability to turn heads on the street while reducing their impact on the environment, a prime example of today’s global design convergence.

Here at Brighton Ford we are always trying to look our best when we’re seen in our Ford. If you want to see what styles make us swoon head over to our Pinterest to check out our A Bit of Fashion board.

If you have any questions about our Ford Focus Inventory or the new 2013 Ford Fusion, please contact us right away. We would be more than happy to assist you.

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives on customer satisfaction. Brighton Ford proudly serves the Brighton Ford dealership needs, Howell Ford dealership needs, Fowlerville Ford dealership needs, South Lyon Ford dealership needs, Whitmore Lake Ford dealership needs and Ann Arbor Ford dealership needs. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800)-836-8206.

Tuesday, May 8, 2012

Ford’s Automotive Sustainability and Waste Reduction Efforts

Sustainability and waste reduction have been increasingly important topics in recent years. Everyone has taken steps in their daily life to help reduce their carbon footprint from using more energy efficient appliances in their homes to stepping up their recycling efforts. Ford Motor Company has made tremendous strides in reducing the amount of waste that they send to landfills each year. Globally, Ford has reduced the amount of waste sent to landfills by 39% over the past five years. An article from Ford In The News called, “Ford Celebrates Waste-reduction Efforts” discusses how Ford has gone about reducing their waste. Take a look:

In the last five years, Ford has cut the amount of landfill waste it produces while manufacturing its vehicles by some 44 percent, keeping approximately 100 million pounds of trash from reaching the world’s landfills. But that doesn’t mean the company is about to rest on its (very green) laurels; instead, Ford has now committed itself to lowering landfill waste by another 10 percent per vehicle by the end of 2013—at which point, the automaker would be creating an average of just 20 lbs. of waste materials per vehicle.

And impressively, the Blue Oval has been doing an even better job at reducing its impact on the environment here in the U.S., where the company has reduced its manufacturing landfill waste by 49 percent in the 2007-2011 period. That’s thanks to the efforts of Ford facilities like its plant in Flat Rock, Mich., where the Ford Mustang is built. Using a new finishing process, waste paint solids are being recaptured and recycled into energy that helps keep the line running. The Wolverine State hosts Ford’s Milford Proving Ground as well, where a solar-powered trash compactor also is helping transform waste into energy—not landfill deposits. Combined with previous recycling programs at the Proving Ground, the facility now sends exactly zero waste to landfills.

And similar efforts are ongoing throughout the country.

“Reducing waste to landfills is one of our top environmental priorities and we continue to challenge our teams to identify and implement innovative solutions,” said Andy Hobbs, director of Ford’s Environmental Quality Office.

At Brighton Ford we strive to continue these efforts to be more ‘green’ and reduce our waste as well. If you have any questions about Ford’s waste reduction efforts please feel free to Contact Us, we would be happy to answer.

Brighton Ford – Livingston County’s Ford Auto Dealership, Used Cars, Auto Service, Auto Parts and Collision

Brighton Ford in Brighton, Michigan is Livingston County's Largest Ford car, SUV & truck dealership. Serving our customers is our #1 priority. We offer New Vehicles and Used Cars, Trucks, SUVs, and Vans, while our Service Department and Collision Shop services all makes and models of vehicles.

Our auto dealership is packed with 20 acres of cars, trucks, crossovers, SUV's and a huge selection of used cars available for you to choose from to ensure you can get the car you want with the options you need.