Ford's 15th Annual Sustainability Report Spotlights Future Water Conservation Initiatives

BRIGHTON, Mich - Ford Motor Company has released their 15th annual Sustainability Report today, underlining their commitment to environmentally responsible manufacturing practices and the positive outcome that they have seen thus far. Ford's 15th Annual Sustainability Report Spotlights Future Water Conservation Initiatives for the company's global facilities and their suppliers. Ford Motor Company believes that clean, affordable drinking water and access to sanitation is a basic human right. So, back in 2009 Ford Motor Company set a goal to reduce per vehicle water use by 30 percent globally and guess what? They met that goal two years ahead of schedule. Ford cut global water use by 61 percent, equating to 10 billion gallons or 1 billion five-minute-long showers, between 2000 and 2013. 

Ford's 15th Annual Sustainability Report Spotlights Future Water Conservation Initiatives and with the current progress of the company's largest global expansion in more than 50 years, Ford is working hard to continue to improve their manufacturing processes. As Ford continues to expand, it will soon be working in regions with water scarcity, eventually making water a costly item. From a business point of view, it is important to take these constraints into account and immediately take action. Ford is looking to cut water use by another 2 percent this year and will also be setting some new long-term conservation goals. Ford will be asking high water-use suppliers and water-stressed regions to voluntarily report water their consumption. From there, Ford and the suppliers will work together to make reductions and hopefully encourage other suppliers around the global to take similar action towards water conservation. 

We can help you conserve your money at Brighton Ford with a great deal on a new, used or pre-owned Ford vehicle! Stop by the dealership today and take advantage of our Summer Showcase or Great Escape Sale! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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Fashion FORD-ward

BRIGHTON, Mich.- When you think of automobiles, fashion is probably not the first thing that comes to mind.  However, Ford has changed the game by incorporating fashion into their vehicles in a way that most people might not recognize: through sustainable and global design convergence.  Sustainable fashion is a major trend emerging from the global initiative to “go green” meaning that when a product is created major consideration is taken in relation to the environmental and social impact it may have throughout the entire product lifecycle.

Did you know that the new Ford Focus Electric is composed of 100% sustainable materials! On top of that, Ford is the first automobile manufacturer to have achieved 35% recycled content in its interiors. To achieve this increased sustainability in their vehicles, Ford utilizes post-consumer recycled materials by converting recycled yarn into fabric for thinner lighter seats, upcycling nylon carpet into cyclinder head covers, and incorporating two pairs of recycled jeans into each car to absorb sound.

The auto manufacturer has also taken some inspiration from an iconic garment worn in Hispanic cultures called the guayabera, which features sustainable materials like natural linen while maintaining impeccable craftsmanship in the high quality stitching and pleating details.  Ford’s interior designer, Anthony Prozzi’s experience as a former fashion designer for Donna Karan is proving that Ford and fashion for hand in hand especially with the new 2013 Ford Fusion. “The thought that goes into designing a new vehicle is extensive and it’s very similar in many ways to the creative process fashion designers follow when they’re creating clothing,” says Prozzi.  Both the guayabera and Ford’s focus on high-end materials and attention to detail allow them to uphold their stylistic appeal and ability to turn heads on the street while reducing their impact on the environment, a prime example of today’s global design convergence.

Here at Brighton Ford we are always trying to look our best when we’re seen in our Ford. If you want to see what styles make us swoon head over to our Pinterest to check out our A Bit of Fashion board.

If you have any questions about our Ford Focus Inventory or the new 2013 Ford Fusion, please contact us right away. We would be more than happy to assist you.

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives on customer satisfaction. Brighton Ford proudly serves the Brighton Ford dealership needs, Howell Ford dealership needs, Fowlerville Ford dealership needs, South Lyon Ford dealership needs, Whitmore Lake Ford dealership needs and Ann Arbor Ford dealership needs. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800)-836-8206.

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Increasing Oil Costs Have Ford Considering The Use of Shredded U.S. Currency To Make Car Parts!

Sustainability has become a high priority for automakers around the globe and Ford is no exception. For years they’ve been finding ways to include recyclable materials in the vehicles they produce and now they plan on taking things a step further by literally shredding money and using it to create car parts. 

Don’t freak out, its really not as crazy as it sounds. Currently 8,000 to 10,000 pounds of retired paper currency (that’s a lot) are shredded everyday and all those Benjamins are usually just burned or thrown into landfills. Why not actually put them to use instead of creating more waste?

“Ford has a long history of developing green technologies because it’s the right thing to do from an environmental perspective,” said John Viera, Ford’s global director of Sustainability and Vehicle Environmental matters. “Now, finding alternative sources for materials is becoming imperative as petroleum prices continue to rise and traditional, less sustainable materials become more expensive.

“The potential to reuse some of the country’s paper currency once it has been taken out of circulation is a great example of the kind of research we are doing,” Viera added.

Using old paper money isn’t Ford’s first foray into sustainable materials. They save approximately 5 million pounds of petroleum annually through the use of soybean-based cushions in all of their North American vehicles, including the all-new 2013 Fusion. The 2013 Ford Escape is also on the green path with door bolsters partially made of kenaf (a tropical plant in the cotton family), which offsets the use of 300,000 pounds of oil-based resins.

Check out the infographic below for more on what Ford is doing to cut down on its use of petroleum-based products.

If you have any questions about the New 2013 Ford Escape, 2013 Ford Fusion or anything else please feel free to Contact Us. We would be happy to field any questions you may have!

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives on customer satisfaction. Brighton Ford proudly serves the Brighton Ford dealership needs, Howell Ford dealership needs, Fowlerville Ford dealership needs, South Lyon Ford dealership needs, Whitmore Lake Ford dealership needs, and Ann Arbor Ford dealership needs. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800)-836-8206.

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