Ford Developing Advanced Lighting System To ID Potential Driving Hazards Before The Driver Does

BRIGHTON, Mich. - Wouldn't it be great if your vehicle could help you actually "see" the road? Well you're in luck because Ford is developing an advanced lighting system to ID potential driving hazards before the driver does. This incredible new technology is called the Camera-Based Advanced Front Lighting System, and is one of the most exciting safety features Ford has ever produced!

This new system adds to Ford's current Adaptive Front Lighting System and Traffic Sign Recognition, which are already available in the current Ford lineup. These features improve visibility for drivers in badly-lit areas, as well as roundabouts and stop, give-away or yield signs.

This system is truly state-of-the-art! The Camera-Based Advanced Front Lighting System can spotlight hazards with a spot and a stripe on the road surface, which is illuminated by two special LED lamps next to the fog lights. The highlighted object shows on the display screen inside the car and is boxed by a red or yellow frame, depending on the proximity of the object and the level of danger presented. 

The fact that Ford is developing an advanced lighting system to ID potential driving hazards before the driver does further fortifies Ford Motor Company as one of the industry-leading producers in safety features and technology. If you would like to get a first-hand look at the current Ford safety systems integrated into its vehicles, stop by your local Howell Area Used Car Dealer today! We have tons of new and used vehicles for you to check out, or even take them out for a test drive. Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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Millennials Fear Other Motorists Driving Dangerously More Than Anything Else

BRIGHTON, Mich. - Many believe that the most common fear among human beings is the fear of public speaking, death or spiders, but when it comes to Millennials, you're wrong: Millennials fear other motorists driving dangerously more than anything else! A new survey released by Ford Motor Co. says that Millennials and Generation Z consumers' top driving fears include backing out onto busy streets, maneuvering into tight parking spaces and monitoring blind spots. 

For decades, public speaking has held the top fear spot, as well as spiders. However, younger generations are growing up with completely different fears than their parents or grandparents. Today, younger drivers are more worried about distracted drivers. See the list below:

Top fears for Millennials and Generation Z:

1. Other motorists driving dangerously (88%)
2. Public speaking (75%)
3. Death (74%)
4. Spiders (69%)
5. Snakes (69%)

The most worrisome driving conditions for Millennials and Generation Z survey respondents include snowy or icy roads, maneuvering into a tight parking spot, backing out onto a busy street, monitoring blind spots and not knowing where they are going. Millennials fear other motorists driving dangerously more than anything else, and that is why Ford Motor Co. offers technologies that will assist drivers in operating their vehicles as safely as possible. Research shows that 65 percent of respondents are more likely to purchase a vehicle if it has the technology to help with parallel parking. 

With technologies like Enhanced Park Assist, Ford is going the extra mile to make sure ALL drivers feel safe and confident in its vehicles. Ford Motor Co. is listening to its customers' wants and needs, and part of what understanding your customers means is using data like this to inform how Ford researches and develops new technologies. Vehicles that offer the Enhanced Park Assist include the Ford Fusion, F-150 and the 2015 Ford Edge. Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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