Monday, December 16, 2013

Ford's Auto Start-Stop and Fuel Efficiency Plans for 2017

Ford's Auto Start-Stop and Fuel Efficiency Plans for 2017
BRIGHTON, Mich - With the Auto Show quickly approaching, Ford announced on Thursday, December 12th their Auto Start-Stop and fuel efficiency plans for 2017. The Auto Start-Stop will be available on 70 percent of its North American vehicle lineup by the year 2017. Ford Motor Company is progressively making moves toward their overall plan for increasing fuel efficiency across its lineup.

Ford Auto Start-Stop is a relatively affordable technology that can provide a continuous way to improve fuel efficiency as much as 10 percent in city driving. As the top component of the company's Blueprint for Sustainability, the development of the Auto Start-Stop comes as the award-winning 1.0-liter EcoBoost® engine is ready to go on sale in the 2014 Ford Fiesta. With a 45 mpg EPA rating on the highway, the new Fiesta is the most fuel-efficient non-hybrid or diesel on the market. Dynamic cruise control is a new breakthrough technology that Ford is researching as well. It is said to predict road conditions to enhance fuel economy.  

The overall goal that Ford is looking to accomplish is to be part of the solution to environmental sustainability by providing fuel-saving technologies. Auto Start-Stop allows customers to use less fuel when it turns off the engine when the vehicle stops and advanced battery powers vehicle accessories and system in place of the engine. Once the brake pedal starts to be released, the engine restarts instantly.

Of course, actual fuel savings vary and are ultimately determined by driving patterns. Roughly 3.5 percent is the average improvement in fuel efficiency; however, those who drive in heavy traffic could see fuel efficiency improve by as much as 10 percent. By the end of the year, Ford expects to sell more than 500,000 vehicles equipped with the Auto Start-Stop technology globally. The 2014 Ford Fusion 1.5-liter EcoBoost is available in the United States.

As mentioned before, Ford is also researching dynamic cruise control. This minimizes fuel consumption while maximizing powertrain efficiencies through optimized torque control. Dynamic cruise control adjusts the driver-selected set speed in response to current and predicted road conditions. This is a cruise control technology that is research-based now, but the overall objective is to think fuel economy first.

Ford is quickly executing their Auto Start-Stop and fuel efficiency plans for year 2017. Brighton Ford is thrilled to aid in this progressive plan by offering our customers both the 2014 Ford Fiesta and Ford Fusion at the dealership. Stop by our dealership to find the perfect Ford car, truck, SUV, or crossover that meets all of your driving needs. Brighton Ford is proud to provide those in Ann Arbor and surrounding areas with all of their vehicle needs, including financing for an Auto Loan. Visit us at the dealership today where "Customers for Life" is our motto. We will find you the Ford of your dreams!

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit or give us a call at (800) 836-8206.

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