BRIGHTON Mich., - Bill Ford Jr., Ford Motor Company’s Chairman, has recently
traveled to California for the opening of Ford's Silicon Valley Lab. This lab will be Ford’s pathway into the
future as it will allow more and better research to take place and push Ford
forward in the automotive races for best technology.
This lab will have at least 15 people working towards
innovating a new kind of Ford vehicle: the future Ford vehicle. It
is said that it’s important for this research lab to be in Silicon Valley and
not in Dearborn, MI so that employees may have free reign to experiment and to
integrate themselves into “one of the most innovative communities in the
world,” as explained by Chief Technical Officer Paul Mascarenas.
One way the lab will improve the car world will be to work
on better ways to include phones and other electronic devices into Ford
vehicles as well as apps that can find and reserve parking spaces for you. There are much larger issues at hand that
will be studied by the lab though, such as how best to handle traffic in
overpopulated countries like China and India.
It will be very interesting to see what types of technology
the researchers in the Ford’s Silicon
Valley Lab will come up with in the coming years!
Brighton Ford is located at 8240 Grand River Ave. just north of I-96
in Brighton. We are a family owned and operated business that strives on
customer satisfaction. Brighton Ford proudly serves the Brighton Ford
dealership needs, Howell Ford dealership needs, Fowlerville Ford dealership needs,
South Lyon Ford dealership needs, Whitmore Lake Ford dealership needs and Ann
Arbor Ford dealership needs. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800)-836-8206.
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