On the heels of its hottest year for sport-utility vehicle sales, Ford unveiled a new 2019 Edge SUV with an aggressive cosmetic and technology overhaul.
The company outfitted the new Edge with a standard 2-liter engine with slightly improved performance and fuel economy than its predecessor.
Also new to the lineup: the 2019 Ford Edge ST, a new performance variant.
Ford is expected to show off the new models at the Detroit auto show next week.
The standard Edge gets an 8-speed automatic transmission, a stop-start engine, LED headlights, a wireless charging pad and standard four-wheel drive.
The vehicle has WiFi capability for up to 10 devices. Drivers can use a smartphone to lock, unlock, remotely start and locate the Edge. In addition, the vehicle allows consumers to check details such as tire pressure and fuel status from home.
Stephanie Brinley, senior analyst at IHS Markit, said the exterior design and technology updates on the Edge are notable and important to consumers. “This hits the mark nicely.”
Built at the Oakville Assembly Plant in Oakville, Ontario, the new Ford Edge and all-new Edge ST are scheduled to arrive in showrooms this summer.
Available safety features include an automated system that helps the driver evade accidents, using a radar and camera. It also has adaptive cruise control with a system that helps keep the vehicle centered in its lane.
Ford also plans to offer an Edge ST variant, marking the first time the company has attached the performance label to an SUV.
The 2019 Edge ST will get a 2.7-liter twin-turbocharged engine with 335 horsepower. Other ST features include better handling, braking, suspension and engine performance.
The Edge is especially well-liked by women, said Cristina Aquino, marketing manager for the Edge. While women make up 35% of Ford buyers overall, they account for 46% of Edge sales.
Owners of the Edge generally aren't weekend warriors and don’t have multiple vehicles, said Jonathan Crocker, vehicle engineering manager.
“Edge ST puts a new animal on the road – a performance SUV with a track mentality,” said Hau Thai-Tang, executive vice president of product development and purchasing. “From a performance standpoint, and with its SUV silhouette and versatility, it sets a new standard Edge fans will love to drive.”
A new “sport mode” allows drivers to experience more aggressive driving while maintaining comfort and control.
Borrowing a page from the soothing color palettes of high-end shopping catalogs, the Edge is offered in ebony, ceramic and dune. Steve Gilmore, designer manager, praised “the strong brow line.”
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Article compliments of Phoebe Wall Howard from the Detroit Free Press
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