Thursday, July 18, 2013
Ford is Named the Top Brand in America
YouGov releases Brand Index rankings twice a year to show America's best perceived brands. This mid-year ranking found Ford to be number one, having beat out brands such as Amazon, Lowe's and Subway. Last year, Ford was ranked the best perceived automotive manufacturer by YouGov; this year, Ford has dominated the other brands by being the best-perceived overall brand in the country.
The Brand Index that YouGov uses to determine the rankings of the brands, asks survey participants whether they've heard anything positive or negative about the brand in the last two weeks. The responses, both positive and negative, are then combined into the Buzz score which gives YouGov the ratings of the public's brand perception.
5,000 Americans participated in the YouGov survey that resulted in Ford being named the Top Brand in America. There are numerous reasons why Ford has been named number one, however, YouGov seemed to suggest that Ford's refusal of bailout money during the Great Recession played a big part in how the country views the automotive company.
If you'd like to see for yourself why Ford Motor Company is the Top Brand in America, stop by our Used Car Dealership serving New Hudson, MI. Our talented and friendly Brighton Ford representatives are more than happy to help you with all of your automotive needs. Whether you need a Car Loan or are interested in our Ford Cars For Sale, we've got you covered! So stop by today and see us! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.
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