Thursday, March 20, 2014

Ford Driving Skills for Life Launches Second Decade with New Content

Ford Driving Skills for Life Launches Second Decade with New Content
BRIGHTON, Mich - Ford Driving Skills for Life Launches Second Decade with New Content and an improved mission to address dangerous trends and challenges that teens and new drivers face. With the same mindset of "hands on the wheel, eyes on the road", Ford Driving Skills for Life will now incorporate modern lessons that new drivers will not learn about in a typical driver's ed class.

In order to keep teens engaged, Ford realizes it is necessary to keep the program as updated and relevant as possible. One of the newest segments added to the curriculum is to educated drivers about the dangerous new trend known as "driving selfies". If you're unfamiliar with the term, it is referring to a driver taking a self-portrait when behind the wheel. As peculiar as it may sound, Ford will demonstrate the dangers of this recent trend to drivers by simulating the distraction that is created by taking a selfie while driving on a closed course. 

As the issue of impaired driving has increased, Ford now has incorporated a drunk driving suit into the Ford Driving Skills for Life program. The suit replicates some of the physical challenges a person faces when under the influence of alcohol. Added weight to the arms and legs of the student in the drunk driving suit will cause the person to become unbalanced as well as slow reaction time. Showing the new driver just how physically impaired a driver under the influence becomes when getting behind the wheel.

The Ford Driving Skills for Life program began in 2003 and is now operating in15 -soon to be 19- countries.  Ford Driving Skills for Life Launches Second Decade with New Content and technology such as video elements that address the latest safety trends to help teen and new drivers all over the globe make safe choices when out on the road. You can see the latest and upgraded materials at www.drivingskillsforlife.com.


Ford Driving Skills for Life Launches Second Decade with New Content

Are you looking for a top safety vehicle for your teen or new driver? At Brighton Ford, we have a variety of new, used and pre-owned Ford vehicles all at a great price! Bring your new driver to the dealership for a test-drive today! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

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