Ford Driving Skills for Life Launches Second Decade with New Content

BRIGHTON, Mich - Ford Driving Skills for Life Launches Second Decade with New Content and an improved mission to address dangerous trends and challenges that teens and new drivers face. With the same mindset of "hands on the wheel, eyes on the road", Ford Driving Skills for Life will now incorporate modern lessons that new drivers will not learn about in a typical driver's ed class.

In order to keep teens engaged, Ford realizes it is necessary to keep the program as updated and relevant as possible. One of the newest segments added to the curriculum is to educated drivers about the dangerous new trend known as "driving selfies". If you're unfamiliar with the term, it is referring to a driver taking a self-portrait when behind the wheel. As peculiar as it may sound, Ford will demonstrate the dangers of this recent trend to drivers by simulating the distraction that is created by taking a selfie while driving on a closed course. 

As the issue of impaired driving has increased, Ford now has incorporated a drunk driving suit into the Ford Driving Skills for Life program. The suit replicates some of the physical challenges a person faces when under the influence of alcohol. Added weight to the arms and legs of the student in the drunk driving suit will cause the person to become unbalanced as well as slow reaction time. Showing the new driver just how physically impaired a driver under the influence becomes when getting behind the wheel.

The Ford Driving Skills for Life program began in 2003 and is now operating in15 -soon to be 19- countries.  Ford Driving Skills for Life Launches Second Decade with New Content and technology such as video elements that address the latest safety trends to help teen and new drivers all over the globe make safe choices when out on the road. You can see the latest and upgraded materials at www.drivingskillsforlife.com.

Are you looking for a top safety vehicle for your teen or new driver? At Brighton Ford, we have a variety of new, used and pre-owned Ford vehicles all at a great price! Bring your new driver to the dealership for a test-drive today! Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

Follow us on:Facebook, Twitter, Pinterest and Google+  

Ford's RoadReady App Supports Teen Drivers

BRIGHTON, Mich - Do you have a new teen driver heading out onto the roads in the near future? As terrifying as can seem for some parents, there is a way for you to no longer worry! Ford Motor Company worked closely with the Parent's Supervised Driving Program to help prepare future generations for the road. Thanks to Ford's RoadReady App, driver safety has become more technologically advanced and convenient for both parents and teen drivers.

The RoadReady app is a digital form of the Parent's Supervised Driving Program, providing an easy interface for tracking progress, driving conditions, and other real-life factors. Developed by the foremost experts and organizations in highway safety, RoadReady connects parents' and teens' driving experiences throughout the Learner's Permit process. The app provides users with a simple, convenient and efficient way to log the state required supervised driving time. Some ways this app can help are:

• Track your time
• Teach safe driving practices
• Track driving conditions
• Provide driving summaries
• Download your driving log
• Track your goals
• Provide parental pointers
• Reach your goals 
• Identify areas of improvement
• Track teen's progress

Overall, Ford is helping teen drivers develop skills as safe and cautious drivers out on the road while engaging parents throughout the process. It does take more than a few miles on the road to become a safe driver, which is why Ford provides the Ford Driving Skills for Life program. This program picks up where parents leave off, teaching newly-licensed teens about things like safe driving habits and speed management in a fun and interactive way. 

Ford's RoadReady App Suports Teen Drivers and the journey they are making as they transition into a brand new chapter of their lives. RoadReady is a FREE application that can help new drivers and provide parents with a sense of ease while their children make their way out onto the road.

Are you looking for a safe vehicle for your new driver? Stop by Brighton Ford, where we have a variety of used vehicles, like the Ford Edge or Ford Escape, in outstanding condition. Bring your teen to the dealer and test-drive a Ford with us today!

Brighton Ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives for customer satisfaction. For more information on Brighton Ford visit BrightonFord.com or give us a call at (800) 836-8206.

Follow us on:
Facebook, Twitter, Pinterest and Google+