BRIGHTON, Mich.- When you think of automobiles, fashion is
probably not the first thing that comes to mind. However, Ford has changed the game by
incorporating fashion into their vehicles in a way that most people might not
recognize: through sustainable and global design convergence. Sustainable fashion is a major trend emerging
from the global initiative to “go green” meaning that when a product is created
major consideration is taken in relation to the environmental and social impact
it may have throughout the entire product lifecycle.
Did you
know that the new Ford
Focus Electric is composed of 100% sustainable materials! On top of that,
Ford is the first automobile manufacturer to have achieved 35% recycled content
in its interiors. To achieve this increased sustainability in their vehicles,
Ford utilizes post-consumer recycled materials by converting recycled yarn into
fabric for thinner lighter seats, upcycling nylon carpet into cyclinder head
covers, and incorporating two pairs of recycled jeans into each car to absorb
sound.
The auto
manufacturer has also taken some inspiration from an iconic garment worn in
Hispanic cultures called the guayabera, which features sustainable materials
like natural linen while maintaining impeccable craftsmanship in the high
quality stitching and pleating details.
Ford’s interior designer, Anthony Prozzi’s experience as a former
fashion designer for Donna Karan is proving that Ford and fashion for hand in
hand especially with the new 2013
Ford Fusion. “The thought that goes into designing a new vehicle is
extensive and it’s very similar in many ways to the creative process fashion
designers follow when they’re creating clothing,” says Prozzi. Both the guayabera and Ford’s focus on
high-end materials and attention to detail allow them to uphold their stylistic
appeal and ability to turn heads on the street while reducing their impact on
the environment, a prime example of today’s global design convergence.
Here at Brighton Ford we are always trying to look our best
when we’re seen in our Ford. If you want to see what styles make us swoon head
over to our Pinterest to check
out our A Bit of
Fashion board.
If you have any questions about our Ford
Focus Inventory or the new 2013 Ford Fusion,
please contact us right away. We would be more than happy to assist you.
Brighton Ford is
located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a
family owned and operated business that strives on customer satisfaction.
Brighton Ford proudly serves the Brighton Ford dealership needs, Howell Ford
dealership needs, Fowlerville Ford dealership needs, South Lyon Ford dealership
needs, Whitmore Lake Ford dealership needs and Ann Arbor Ford dealership needs.
For more information on Brighton Ford visit BrightonFord.com or give us a call at (800)-836-8206.
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