BRIGHTON Mich, Jan. 26, 2012 – Everyone has heard the
expression, “Built Ford Tough,” but if you are like many others you wonder what
that implies or if it’s just another marketing campaign. Rest assured, when Brighton Ford says “Built Ford Tough,” we
mean exactly that… TOUGH.
Ford Social let us in
on some of the secrets behind their cold weather testing at the Ford Proving
Grounds in Dearborn, Michigan. One test they use is “Deep Thermal Shock,” where
engines are cooled to -22 degrees, started, and let it idle for one minute. The
engine is then accelerated to horsepower
peak speed for 14 minutes until the manifold heats up and gives of a cherry
red glow. This cycle is then repeated for 100 to 200 hours!
Dan Badger, Ford Powertrain Integration Supervisor
explained, “Testing in extreme conditions helps the calibration team answer
vital questions such as, ‘Are we getting the cold start times correct? Is the
throttle body icing? Are we going through blizzards and seeing snow ingestion
that we didn’t get in wind tunnel testing?’ We want protect customers in a
worse-case scenario and deliver the best experience possible when they step on
the accelerator pedal.”
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| Dan Badger showing the extremes of the cold weather testing at the Ford Proving Grounds in Dearborn, MI |
Brighton ford is located at 8240 Grand River Ave. just north of
I-96 in Brighton. We are a family owned and operated business that strives on
customer satisfaction. For more information on Brighton Ford, visit www.BrightonFord.com.
Follow us at facebook.com/brightonford, twitter.com/brightonfordmi and on Google+
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