Thursday, January 26, 2012

Built Ford Tough, Tested Even Tougher

BRIGHTON Mich, Jan. 26, 2012 – Everyone has heard the expression, “Built Ford Tough,” but if you are like many others you wonder what that implies or if it’s just another marketing campaign. Rest assured, when Brighton Ford says “Built Ford Tough,” we mean exactly that… TOUGH.

Ford Social let us in on some of the secrets behind their cold weather testing at the Ford Proving Grounds in Dearborn, Michigan. One test they use is “Deep Thermal Shock,” where engines are cooled to -22 degrees, started, and let it idle for one minute. The engine is then accelerated to horsepower peak speed for 14 minutes until the manifold heats up and gives of a cherry red glow. This cycle is then repeated for 100 to 200 hours!

Dan Badger, Ford Powertrain Integration Supervisor explained, “Testing in extreme conditions helps the calibration team answer vital questions such as, ‘Are we getting the cold start times correct? Is the throttle body icing? Are we going through blizzards and seeing snow ingestion that we didn’t get in wind tunnel testing?’ We want protect customers in a worse-case scenario and deliver the best experience possible when they step on the accelerator pedal.”

Dan Badger showing the extremes of the cold weather testing at the Ford Proving Grounds in Dearborn, MI
To see the full article on the secrets of cold weather testing, visit the Ford Social Blog.

Brighton ford is located at 8240 Grand River Ave. just north of I-96 in Brighton. We are a family owned and operated business that strives on customer satisfaction. For more information on Brighton Ford, visit

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